You Can track both site id and keyword with dynamic parameter tracking
for site / source id insert =[msid]
for keyword insert = [keyword]
both will pass respective values in the url
example: http://www.yoursite.com/?siteid=[msid]
will return value = http://www.yoursite.com/?siteid=99757869
where 99757869 will be publisher website source delivering traffic
&
http://www.yoursite.com/?kw=[keyword]
will return value = http://www.yoursite.com/?kw=adult
this will show hit coming from keyword adult
also. you can use both of them together as well
http://www.yoursite.com/?kw=[keyword]&siteid=[msid]
for site / source id insert =[msid]
for keyword insert = [keyword]
both will pass respective values in the url
example: http://www.yoursite.com/?siteid=[msid]
will return value = http://www.yoursite.com/?siteid=99757869
where 99757869 will be publisher website source delivering traffic
&
http://www.yoursite.com/?kw=[keyword]
will return value = http://www.yoursite.com/?kw=adult
this will show hit coming from keyword adult
also. you can use both of them together as well
http://www.yoursite.com/?kw=[keyword]&siteid=[msid]
Same parameters can be implemented in banner ad tags. Please contact site admin for more info.